What you win them with is what you win them to. How this mantra can be applied to a multitude of domains.
When the rules are in constant flux, all stakeholders disagree on everything, and your customers don’t even know what they want.
How can we relate to our idea in a healthy manner? We need to carefully rethink the metaphors we use to describe this relationship.
When we think of efficiency, we pursue it without limits. Why this is unideal, and why we should avoid optimizing in certain cases.
When we collaborate, we often descend into arguing without changing the other person’s mind. I advocate a new way to think about collaboration.